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Survey Shows That CEOs Are Bad Liars

TheWriteJerry @ October 9, 2007 # 2 Comments

According to a survey conducted by a business-beholden think tank, CEOs around the world do not - I repeat, do not - rank profit as their number one concern.

And we are supposed to believe this bald-faced lie. Because despite any CEO’s survey check mark, the primary goal of any business is to make money. Otherwise […]

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The Marketing Dept. That Ate Pittsburgh

TheWriteJerry @ August 20, 2007 # No Comment Yet

By way of full-disclosure, I must admit that I do not have the best track record when it comes to picking sports teams to root for, at least in terms of their mascots. In junior high (and that was in the late 1970s), everybody had a favorite football team - Billy was (and still is, […]

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Sales Force

TheWriteJerry @ July 23, 2007 # One Comment

Image yourself like this:
You’re a middle-aged man carrying an extra 50-pounds of personal flesh, strolling through the mall, pushing your 4-month old baby girl along in her carriage. The two of you are in an intense conversation about making the transition from a purely liquid diet to solid food (or in my case, back the […]

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